Insights and innovation.

Wholechain and industry leaders unveiled a global traceability standard for beef and leather—aiming to break silos, enable EUDR compliance, and support ethical sourcing.

We’re excited to introduce our latest labeling feature, designed to simplify communication and streamline operations between customers, suppliers, and packers.

Wholechain, a blockchain-based traceability solution, and GFSC Group, a leading food safety provider, announce a partnership to help businesses comply with the FDA’s FSMA Rule 204.

At Climate Week NYC, food and fashion leaders explored traceability, deforestation-free sourcing, and innovation—driving cross-industry action for a better food future.

Why data standards are key to achieving true event-based traceability that complies with FSMA and other requirements

Seafood businesses can meet FSMA 204 compliance and align with GDST standards by using tools like Wholechain—boosting traceability, safety, and market access.

IDH, Wholechain and Rever Consulting have co-developed a new “Framework for the Interoperable Electronic Traceability of Cattle” in Brazilian cattle supply chains to combat deforestation, cattle laundering, information silos and improve visibility back to birth farms.

Showcasing traceable seafood and aquaculture supply chains, routes to market for small-scale producers and Fishery IDs during a ‘Night at the Barcelona Aquarium’

At Seafood Expo North America, Wholechain and partners showcased traceable seafood, sustainable aquaculture, and innovation to support ocean health and small-scale fishers.

At UNGA 77 & 78, Wholechain and partners hosted events on traceable food, soy, and leather—driving sustainable supply chains and global ocean goals forward.

At Seafood Expo Global, Wholechain joined partners to highlight traceable seafood, responsible aquafeed, and small-scale fisher initiatives shaping a better food future.

The event hosted by the UN Global Compact Ocean Stewardship Council, UNGC Ocean Accelerator Network, Envisible LLC, the Global Seafood Alliance and IDH, convened seafood industry leaders advancing more responsible sourcing solutions.

The conference’s official high-level dinner, “Blueprint for the Future: Good Food for All,” showcased fully traceable seafood to advance Sustainable Development Goals 14 and 17

Following an innovative traceability project, Aveda leads the beauty industry in responsible sourcing.

Technology participants included GS1 US, IBM Food Trust, SAP, FoodLogiQ, Ripe.io and Wholechain

Aveda Sets New Standard for Transparency in Hair Care with Blockchain-Enabled Traceable Vanilla

Estée Lauder and Aveda partnered with Envisible to build a blockchain-enabled vanilla supply chain—showing how traceability can strengthen business resilience in crisis.

Food innovators from all over the world gather at Stanford’s Center for Ocean Solutions to showcase aquaculture, technology and supply chain solutions aimed at solving sustainable seafood challenges

We are excited to be working with Mastercard’s Provenance solution using the Mastercard blockchain. Below is the announcement from the Mastercard website.

Traceability is more than a buzzword. It’s a key to sustainable food, trusted sourcing, and transparency. Here’s why it matters for what ends up on your plate.