At Wholechain, we believe traceability is more than data. It’s a force for equity, accountability, and trust in global trade. We're here to illuminate every step of the supply chain and empower the people behind it.
We empower supply chain stakeholders to bring visibility and trust across their operations
Wholechain is built and led by people who believe that transparency and traceability should be accessible, actionable, and aligned with the real needs of supply chains and the people in them.
Our team are supply chain practitioners, not just software engineers, consultants or finance managers. We’ve worked with farmers, fishers, processors, and buyers across sectors, and we saw a gap: traceability was often too complex, too expensive, and too disconnected from the realities on the ground.
Wholechain was created to change that. Wholechain helps people collect and share information more easily, meet compliance requirements without adding unnecessary cost, and prove where products come from and why it matters.
We’re here to support smarter decisions, stronger relationships, and more trust between every actor in the chain. We don’t see traceability as a technical feature — we see it as a shared responsibility, and an opportunity to do better business together.
Wholechain was built from the origin of the supply chain, shaped by real-world experience in fisheries, agriculture, and food systems, not just engineering sprints or investor decks.
Wholechain is designed to work for everyone in the value chain: a small-scale producer using a mobile phone, a processor printing traceability labels, or an enterprise buyer connecting multiple systems. We support global standards like GS1 and GDST, but we keep the user experience simple and adaptable.
We focus on interoperability, integration, usability, and flexibility because traceability only works when it works for the people using it.
We’re a team of supply chain professionals, technologists, sustainability advocates, and storytellers who believe that traceability isn’t just about data; it’s about people, relationships, and trust.
We work side by side with producers, buyers, NGOs, and certifiers to implement tools that make a difference — whether it’s helping a co-op of fishers get access to new markets, or helping a global brand meet compliance with evolving sourcing rules. We believe in collaboration over control, and we lead with empathy, clarity, and commitment to practical results.
Wholechain® partners with global brands, certifiers, NGOs, and technology providers to strengthen traceability, accelerate compliance, and scale impact across sectors and geographies. Whether through technology integration, sustainability alignment, or on-the-ground implementation, we believe partnerships are key to making traceability work at scale.
