At Wholechain, we’re constantly innovating to make supply chain traceability easier, more effective, and more aligned with industry needs. That’s why we’re excited to introduce our latest labeling feature, designed to simplify communication and streamline operations between customers, suppliers, and packers. With this feature, we’re addressing a critical need for standards-compliant labeling in today’s increasingly complex supply chains.

If you’re working in supply chain management, you already know the stakes are high. Regulatory requirements like the U.S. Food and Drug Administration’s Food Traceability Rule (FSMA 204) and evolving retail and foodservice demands mean that getting labeling right is essential. Our new labeling tool makes it easier to meet these demands head-on.

From supporting GS1–128 barcodes (required by Walmart, Kroger and more) to DataMatrix barcodes (Publix’s latest requirement) to Voice Pick Codes (PTI Compliance), our solution ensures compliance with retailer-specific labeling standards while enhancing operational efficiency. These standards aren’t just technical hurdles; they’re opportunities to build trust and transparency in your supply chain.

Streamlining Supplier Workflows

For companies managing suppliers and co-packers, labeling isn’t just a box to check — it’s a major pain point. Companies are put in the position of needing to bridge communications and coordinate with suppliers across the globe, ensuring that every label they produce aligns with customer requirements.

With our new tool, businesses can create and share standardized label templates that their suppliers can use to ensure consistency and compliance. Whether it’s a GS1–128 barcode for Walmart, a fully compliant DataMatrix label for Publix, or the many other labeling requirements for food suppliers in the marketplace, we’ve got you covered.

What Makes This Feature Stand Out

This new capability marks the culmination of more than a year of testing, development and customer collaboration. Wholechain’s labeling tool will go beyond industry norms by enabling:

• Dynamic label creation for cases and pallets.

• Customizable templates to meet unique retailer and regulatory needs.

• Seamless integration with printers and other systems to ensure a smooth workflow.

• Label sharing (coming soon) across suppliers and packers, ensuring consistent data communication.

Instead of companies needing to rely on sortable spreadsheets, Wholechain offers an intuitive, integrated solution that allows for the creation of GS1 and customer-compliant labels, reducing errors and improving supply chain communication.

• Label sharing (coming soon) across suppliers and packers, ensuring consistent data communication.

• Customizable templates to meet unique retailer and regulatory needs.

• Seamless integration with printers and other systems to ensure a smooth workflow.

• Label sharing (coming soon) across suppliers and packers, ensuring consistent data communication.

Instead of companies needing to rely on sortable spreadsheets, Wholechain offers an intuitive, integrated solution that allows for the creation of GS1 and customer-compliant labels, reducing errors and improving supply chain communication.

No-Cost for Wholechain Customers

We believe in continually increasing the value we add to our customers, which is why this new labeling feature is available at no additional charge for all Wholechain accounts. It’s part of our ongoing commitment to helping businesses navigate the complexities of supply chain traceability with confidence and ease.

What’s Next?

This launch is just the beginning. We’re continuing to develop and expand our platform to meet the evolving needs of our customers and the industry. Whether it’s staying ahead of regulatory requirements or making supply chains more efficient, Wholechain is here to help.

Have questions or want to learn more? Visit our GS1 Partner Profile or check out Wholechain for additional resources. Let’s build the future of traceability together.