Mark Kaplan
Co-Founder, Chief Marketing and Sustainability Officer at Wholechain
Mark Kaplan is the Chief Marketing and Sustainability Officer at Wholechain, where he's spent years driving traceability adoption across seafood, textiles, and beef & leather supply chains. He's led Wholechain's work on FSMA 204 compliance, GDST seafood standards, and the EUDR-aligned global beef and leather traceability framework, and has written extensively on how transparency builds trust across global trade, from Estée Lauder's vanilla sourcing to industry standards work with GS1.
More from this author
OECD 2024 Insights on Responsible Textile Supply Chains
The Pathway to Traceability in Beef and Leather
Wholechain and GFSC Group Partner to Streamline FSMA 204
Takeaways from Climate Week NYC
Navigating Seafood Standards and Regulatory Expectations
Solutions to the UNGC Ocean Stewardship Coalition’s
Estée Lauder, Aveda Partner with Envisible on Vanilla Traceability
What Traceability is and Why it Matters for Your Plate